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In only 1-3 sentences, describe your company’s mission. In ten years, what do you hope your company will have achieved?
What unique value do your company’s products provide? Why would a customer choose you over a competitor?
Who is your ideal customer? Think about information such as how old they are, what interests they might have, and what industry they work in. Try to be as detailed as possible.
Who are your leading competitors in your industry?
If you could capture your brand using five adjectives, what would they be?
Example: Apple = futuristic, different, minimalist, elegant, and innovative.
What kind of emotions do you want your customers to feel when they think of your brand?
Example: Nike = energized, motivated, healthy